Today’s podcast takeaway is this — the most popular pins on Pinterest tell a story. That’s why people interact with them.

When we dig deep and ask ourselves how we’re going to market our business to get the right people to engage with our content, sometimes we lose sight of the need to use our images to tell a story that inspires our audience. 

Before we dive in, here’s a reminder that this month we are hosting our free Five-day Pinterest Challenge – A Fresh take on Pinterest. We want to help you spring clean your Pinterest strategy for 2021. 

You will want to get in on this. 

We’re going to be doing some focused teaching on:

* story pins

* video pins

* traditional (static) pins

* branding

* keywords. 

Our last Pinterest challenge in January definitely had a high engagement level with lots of value being delivered. We hope you’ll join The Challenge this go around!

OK, let’s talk about how to tell the story you want your audience to hear with static pins, video pins, and of course, story pins. 

One of the main messages I want you to take away from today’s podcast is this:

Don’t overthink it. 

One thing I always strive for in life is to get things right the first time. I don’t have any patience for making mistakes. That is an expectation I put on myself. I don’t put that on my team. I don’t even put that on my family. But I put that on me. 

Here’s a quick story about when my own overthinking hit me right between the eyes.

My daughter is 15 and has been learning how to drive. I’m not the person in charge of that in our family but, at my husband’s prodding, I geared up and said I would help her practice on this particular day.

I realized something as we started driving. The whole purpose of her time behind the wheel right now is learning! It’s the time for her to make mistakes while someone is with her to help correct those mistakes.

I started thinking about all the little things that are required to become a good driver. For example, learning how to drive through the post office also means knowing when to stop the car, put it in park, and put your envelope in the little blue bin. 

I realized it takes time to get all of these things right. But there’s this place where you kind of have to screw up a little bit in order to really learn.

Pinterest marketing is just like this. When you’re getting started on something new like story pins or video pins, you really just have to get into it and do the ugly one first. 

I kind of joke that this stage of the journey is called marketing ugly. You just have to get in there to be able to see what people are engaging with and be able to know what story you want to tell. 

Today I want to walk through some examples of our favorite brands and see how they are telling the story. I’ll give examples from three different formats.

• static pins

• video pins 

• story pins. 

Our goal is to inspire you to step into the places where you might be afraid to venture and help you start telling the story in your Pinterest marketing.

The Most Popular Pins on Pinterest Tell a Story

 

Pinterest Static Pins

Fashion Static Pins

Fashion pins are everywhere on Pinterest. You can provide inspiration for outfits,