Which keywords should you be targeting this season? The ones that capture the hottest spring trends on Pinterest of course!

Keywords are an important part of your overall strategy on Pinterest. They can be used in many ways on Pinterest to help you target a specific audience. But how do you determine which keywords you should be using?

Today we’ll be talking about the why, where, and how of keywords. We’ll look at the seasonality component of Pinterest and how keywords play into that. Specifically, we’ll discuss spring trends on Pinterest that dictate which keywords you should be using this spring.

But first, a reminder…

This next week we are hosting our FREE 5-Day Pinterest Challenge. It is a fresh take on Pinterest that will walk you through how to spring clean your Pinterest strategy for 2021. Don’t miss out on this! 

In the Challenge, we’re going to be talking all about the new direction that Pinterest is headed. We’ll cover how to get really good at story pins, video pins, and all these things that are going to give new life and truly spring clean your strategy.

Seasonality is a really important component of Pinterest. People search for topics such as fashion, recipes, decor, and travel based on seasonality. This makes seasonality vital to your Pinterest keyword strategy.

Keywords change with the seasons so it is important to stay on top of which words to use in your pin copy and pin descriptions to make sure they are currently relevant to your audience.

There are a lot of ways you can incorporate specific keywords into your pins in order to capture that search traffic.

Let’s talk about how to do that, keeping seasonality in mind, as we dive into spring keywords on Pinterest!

Why Use Keywords on Pinterest

First things first. If you are new to Pinterest you’re probably wondering why keywords are even a thing on Pinterest. 

Keywords are big because Pinterest is a search and discovery platform. This means when people go to Pinterest they’re not thinking of it as social media. They’re thinking of Pinterest as a place to find ideas, to dream about something, to search for what they really want. They are very focused on that topic.

The focus of Pinterest users is similar to how you approach a search engine like Google. People are looking for the how-tos, tips, or tools that are going to help them fulfill a dream or complete a project. 

The main reason we use keywords is to meet this objective of the Pinterest audience. Pinterest is a search and discovery platform and keywords are the best tool to help people search and discover the pin that will help them fulfill a goal. 

Where to Put Keywords

If keywords are so important, then where do we put them?

We have a full blog post/podcast about this very question, but here are the top three places where keywords are important:

• Pin description


• Board name


• Board description
.

Related: How to Spring Clean Your Pinterest Boards

The number one place you need to put keywords on Pinterest is in your pin description.

When you are uploading a pin to Pinterest, you have the opportunity to add a title, ALT text, and a pin description. This description should be one to three sentences long and be written like a text to a friend.

Think about that.