It’s been almost eight years since the birth of Simple Pin Media and so much has happened in that time. I’ve learned a ton about Pinterest, growing an agency, working with a team, and what leadership looks like. 

I’ve made a lot of mistakes and there are things I would change. I feel like I have a lot of wisdom to pass on as a result. 

Since Pinterest is all about telling your story these days, I decided to focus on that story metaphor and share what I’ve learned by telling another chapter in my business story — a Simple Pin Story 2021 update, if you will.

 

All month long in the Simple Pin Collective and on the podcast we will be talking about stories. Your pins, your keywords, and your business all tell a story. 

Not sure how to tell your story? We have a plan for you!

This week we are hosting our FREE 5-Day Pinterest Challenge. It is a fresh take on Pinterest that will walk you through how to spring clean your Pinterest strategy for 2021. 

We definitely want you to join this challenge. The last one we hosted was SO fun-filled with high energy and creativity. We really want to make sure you get in on this free training so you can begin to tell your story too!

Back to the Simple Pin Story 2021 update!

Walk with me down memory lane a bit. I’m not sharing my whole story today, I’ve done that in three previous episodes:

* Building a Small Business from the Ground Up

* How to Build a Successful Team

* Creating Business Core Values

Instead, I want to share some of the key things I have learned on my journey and some of the growing moments that helped us to fail forward here at SPM.

Hopefully, you’ll extract some nuggets of wisdom that you can then use to benefit your business.

 

The Simple Pin Story 2021 Update

I love listening to the How I Built This podcast series. You get to hear someone else’s perspective and hindsight. There’s so much to learn from that. 

I think learning from the journeys of other people is really important. You can take away certain elements to apply to your business that you may not have thought of before. Their journey can give you a new vantage point for your own business. 

I hope as I share my story, I will be able to pass some wisdom to you and spare you a little bit of the struggle. And believe me, there are lots of struggles!

Let’s talk a little bit about each one of these milestones.

Price Setting for Services and Products

People ask me a lot about how I set my prices. Here are the two big things I’ve learned:

* never lock in a rate for life

* be confident in your pricing and don’t waver.

One of the things I have learned is to never lock in a rate for life. You will regret that decision.

When I started Simple Pin I never envisioned a full-fledged company. I was in this place of just needing a side hustle and I never thought of having a team. I thought I could always afford to set a low price because it was just me. 

I wish I wouldn’t have held so close to that. 

Inflation, a product change, or a change in the service you are able to deliver to people can all have an effect on your pricing structure.

Think ahead! There’s so much that can change in the future of your company and you don’t want to be pigeonholed into that initial pricing structure. 

My #1 thing I would change for price setting is this — I would have never offered lifetime locked rates for services.