After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month.

In this week's Joycast, we're chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you're in a specialized niche like equine photography.

Join us as we talk about:

• The moment Claudia realized that raising her prices could actually help her clients

• How pre-session consultations changed her business (and her client relationships)

• What happened when she shifted away from the digital-only mindset

• Why a simple sales system made even Zoom ordering sessions feel easy, personal, and stress-free

Plus, Claudia shares:

• Why letting go of "sticker shock" was the best decision she ever made

• How she started seeing her services as an experience, not just a photo package

If you're looking for a way to bring more joy and profit to your business, Claudia's story might be just the push you need.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-237

SHOW TRANSCRIPT:

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BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

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#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money