An outstanding content marketing strategy must be something that works hand in hand with SEO. In this episode, Co-Founder and CMO of Orbit Media Andy Crestodina joins me to talk about the psychology of brand marketing, and the economy of reusing content across different platforms from podcasts to checklists to blogs. I saw Andy speak at Content Marketing World, and he just killed it--I knew I had to have him on the show. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/238