How do you make a difference in the world? Each time you care for a pet, you are an integral part of their and their owner's lives. Shelly Ross is in the business of giving peace of mind to her clients by providing cat care to the San Francisco area for the past 18 years. What started out as an interim job until she could find "real work", her business Tales of the Kitty has turned into a true passion project. Shelly shares her advice for building trust with clients and why treating your staff well is just a no brainer. She also discusses disaster planning as a pet business and how to cope with the emotions that come with being a business owner.

Topics on this episode:

• Disaster planning
• Why she is cat only
• Building Trust
• Emotions of a business owner
• Treating clients well

Main take away? Your services allow people to live their lives and have confidence their pets are being cared for.

About our guest: After 15+ years in Corporate America, Shelly leapt at the opportunity to be laid off. Even in 2003 the cost of living in San Francisco was excessive and without a severance package she never would have dared to take a chance and start her own business. She was cat-only from the start and thought she would do it for a year, while figuring out what she wanted to do next. That was 18 years ago and her "little" business has grown to 15 employees and is still going strong!

Links: Email Shelly: [email protected] Her website: https://talesofthekitty.com

Full show notes and transcript

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