Ed Moed is helping redefine how sports brands grow—with clarity, creativity, and cultural relevance. As CEO of Hot Paper Lantern and its sports-focused division, Digital Sport, he’s leading a new wave of brand strategy that goes beyond hype to deliver trust, meaning, and results.Ed shares what today’s most successful sports organizations and startups get right about storytelling, how to avoid “shiny object syndrome,” and why internal culture is just as important as external messaging. From athlete-led brands to venture-backed sports tech, this conversation dives into how brand clarity can accelerate growth in one of the fastest-evolving industries on the planet.Chapters02:39 – The Evolution of HPL in Sports05:37 – Market Research and Identifying Opportunities07:59 – The Importance of Storytelling in Business10:54 – Navigating Challenges as a Startup13:30 – Internal vs External Storytelling16:04 – Building Trust and Culture in Organizations18:54 – Avoiding Shiny Object Syndrome21:38 – Advice for Young Founders24:07 – Future Trends in Sports and Technology27:50 – Closing Thoughts on Communication & Legacy

Ed Moed:🏠 Website: https://www.hotpaperlantern.com/

💼 LinkedIn: https://www.linkedin.com/in/ed-moed-31369a6

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/