Even before 2020, I’ve regularly been asked about rebranding or how to change when unexpected situations arise that require you to pivot in your business. Then 2020 hit and we saw some really creative ways to adjust to major shifts for your audience. Today’s guest is a long-time client of Simple Pin, who felt the brunt of the pandemic being in the travel industry. Learn how she pivoted to meet her audience where they were and was able to inspire and inform them even when they couldn’t travel.