
Sign up to save your podcasts
Or


Do you ever feel like you're being watched—or experimented on—when shopping online? A/B testing is a standard practice companies use not only for marketing purposes, but in user interface design and user experience as well. Adjustments are then made over time to suit the preferences of users making use of the data gleaned from the testing. Can/should/do architects do this? What kinds of modifications have you done in environments you have agency over to better suit your experience of space?
- The Urbanist podcast episode 521, chapter 3 (Architecture in the virtual world)
By Evan Troxel & Cormac Phalen4.7
135135 ratings
Do you ever feel like you're being watched—or experimented on—when shopping online? A/B testing is a standard practice companies use not only for marketing purposes, but in user interface design and user experience as well. Adjustments are then made over time to suit the preferences of users making use of the data gleaned from the testing. Can/should/do architects do this? What kinds of modifications have you done in environments you have agency over to better suit your experience of space?
- The Urbanist podcast episode 521, chapter 3 (Architecture in the virtual world)

43,990 Listeners

26,226 Listeners

160 Listeners

2,514 Listeners

292 Listeners

333 Listeners

392 Listeners

12,212 Listeners

386 Listeners

788 Listeners

273 Listeners

3,987 Listeners

37 Listeners

308 Listeners

30 Listeners