As farming changes, who will survive, who will thrive, and who will exit the business? What sort of traits and habits will provide a competitive edge? How much of an industry shake up will consolidation bring? Brett Sciotto, CEO of Aimpoint Research explains farmer psychographics and the research and outlook his firm does on behalf of Agricultural organizations. From Leveraged Lifestylers to Enterprising Business Builders to Self-Reliant Traditionalists, Brett outlines the five farmer personalities while predicting who’ll be operating our farms in another decade. Sponsored by Nori nori.com and Pattern Ag pattern.ag