Do you refer to yourself as a flower farmer or a cut flower grower? I wonder if our verbal preference is a reflection of our subconscious focus. Either way, I believe telling our story has far more reach and impact in the future than we can imagine. Tell your story often, because it will go way beyond you. ~Lisa

P.S. Stay tuned until the end for a special message from Charissa. :)

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The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!