If you thought SEO was complicated…meet its AI-powered cousin.

In this episode, Carly and Joe break down the buzzword that dominated INBOUND, AEO (AI Engine Optimization), and explain what it actually means for solopreneurs. Spoiler: it’s not about gaming algorithms or chasing clicks. It’s about making sure your voice, ideas, and frameworks show up when AI tools like ChatGPT, Perplexity, and Google Gemini answer your audience’s questions.

You’ll learn:

• What AEO really is (and what it isn’t)
• The small tweaks that help your content stand out in AI search results
• Why clarity > cleverness in your copy
• And why human connection still beats machine optimization every time

If you’ve ever wondered how to future-proof your visibility without losing your authenticity, this one’s for you.

FAQs From The Episode

What’s the difference between SEO and AEO, and do I really need both?
SEO helps search engines (like Google) find you. AEO helps AI engines (like ChatGPT or Perplexity) understand and surface your content. While SEO is still valuable, AEO focuses more on structure, clarity, and credibility signals that make AI choose you as the source when answering questions. You don’t need to overhaul everything. Just start optimizing for both audiences: humans and machines.

I’m a coach/consultant/service provider. Does AEO even matter for me?
For most solopreneurs, relationships and referrals still drive the majority of business. But AEO is a long-term play. If someone asks an AI tool, “Who’s the best productivity coach for solopreneurs?” or “What’s the SMOOTH method?”—you want your name, content, or frameworks to appear. It’s not urgent, but it’s smart to start now so you’re discoverable later.

What’s one simple AEO tweak I can make today?
Add an FAQ section (like this!) to your website or blog posts. AI scrapes well-structured Q&A content, and it’s one of the easiest ways to signal authority. Bonus tip: use clear, direct language over clever wording. AI prioritizes clarity, and so do readers.

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