Key Takeaways:

Gather specific market data and property information to strengthen your negotiating position

Determine your walkaway price and other non-negotiable terms before entering negotiations

Use strategic questioning to uncover the other party's motivations and find common ground

Employ tactics like tactical empathy, flipping the script, and asking "how am I supposed to do that?" to change the dynamics of a negotiation

Be transparent and willing to share your experiences, both successes and failures, to help others learn