Today, I'm joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.

Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength.

In this episode, we discuss the company's hybrid fitness concept.

We also cover:

• The state of boutique fitness • Launching STRONG Pilates in the US • Leading the low-impact training revolution

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STRONG's Website: https://strongpilates.com.au/

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Chapters: (​​00:00) Introduction (01:51) The birth of STRONG Pilates (03:29) Global expansion (04:14) Personal journey and insights (05:50) Franchisee relationships and learnings (07:21) Experience and equipment (11:57) Innovation and market position (16:16) Sustainable growth and future plans (21:31) Community building (23:06) Global market strategy (28:26) Brand and community focus (34:15) Conclusion