Running a business and not knowing what marketing is may seem like a longshot for success. If sales is what you're looking for, you have to build the strategies. Like, finding out the psychology of your customers. My guest today, Jonathan Pantalis, is an entrepreneur and founder of Phi Kind Chocolates. Jonathan has had more than his fair share of hard knocks, including fraud, fire, and health challenges. But all of these potential roadblocks somehow were tipping points that fueled him to do something big. He's here to share his most significant lessons that led his business to success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/246