My guest today, Dwight Holcomb is someone who is truly a pioneer in video marketing. In this episode, we talk about Dwight's evolution from CMO of an enterprise software company where everyone was stuck in old processes. Dwight takes us on a ride, detailing the lean methodology in the marketing egosphere that he spearheaded while he was there. He covers how he truly turned things around and achieved unprecedented results. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/247