Summary: Have you ever posted a hiring ad? In the current job market it's more critical than ever to nail the ad posting so you get what you need out of your hire. With more people switching jobs and careers than ever before, your ad has to connect with what they're looking for and help them see a future with your company. We break down the ads we've placed and what you should consider before you post yours. Then, Natasha O'Banion answers, "How do I set good goals?"

Main topics:

• Matching your needs with job seeker expectations
• Know the advantages of your position
• Educate on the industry
• Setting appropriate expectations from step 0
• Ask a Pet Biz Coach

**Main takeaway: **Before you post your ad, be crystal clear on what you're looking for, so both you and the potential hire know what to expect.

Links: Episode 247 What job seekers want

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