You know that electric rush when you finally build the business you’ve been dreaming about? And then, right as you’re about to tell people… you freeze?

In this episode, Carly and Joe dive into one of the least discussed but most universal solopreneur struggles: the fear of actually putting yourself out there. Why do so many solopreneurs, yes, even the wildly successful ones, get stuck right at the moment visibility matters most?

From perfectionism to vulnerability to the dread of “seeming salesy,” we break down why this happens, the hidden costs of staying quiet, and the powerful mindset shifts that help you move forward with confidence (including why “I’m not selling-I’m helping” changes everything).

If you’ve ever hesitated to hit publish, announce your business, or send that first promo email, this conversation is going to feel like a giant exhale. You’re not alone, and after this episode, you won’t stay stuck.

FAQs From The Episode

How do I promote my business without feeling salesy or annoying?

Absolutely, this comes up constantly. The key is reframing. Promotion isn’t about pushing; it’s about helping. Share stories, tips, and solutions that genuinely support your audience. If your intent is to serve, people won’t experience your message as “salesy," they’ll experience it as valuable. And the people who aren’t your ideal clients? They’ll self-select out. That’s a good thing.

What if my work isn’t perfect yet? Should I wait until it’s ready?

Short answer: No. Long answer: still no. Perfectionism is fear wearing a fancy outfit. Your audience can’t benefit from what they can’t see. Put the version out that is good enough to help someone right now. Then improve it based on real feedback instead of imagined critique. Visibility creates clarity.

How do I get comfortable being visible if it feels so vulnerable?

Start in your comfort zone and expand outward. If video feels like jumping off a cliff, start with written posts. If posting publicly feels overwhelming, start by sharing with a small circle. Momentum comes from micro-bravery. And remember: every solopreneur you admire felt this same discomfort. It’s not a sign you’re doing it wrong; it’s a sign you’re doing it.

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