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Secret quest: Jesse Lempiäinenhttps://www.linkedin.com/in/jesselempiainen/

https://geeklab.app/

In this conversation, we discuss various aspects of mobile game development, focusing on App Store Optimization (ASO), user acquisition strategies, and monetization techniques. They explore the integration of AI in ASO, the importance of creative-level frameworks for iOS, and the nuances of soft launching games.

The discussion also covers attribution challenges, effective testing methods for game ideas, and strategies for segmenting users based on monetization models. In this conversation, the speakers delve into various aspects of user acquisition, advertising strategies, and the challenges posed by privacy regulations. They discuss innovative ad strategies, technical capabilities in user acquisition, and the impact of Apple and Google policies on the advertising landscape. The conversation also touches on the rise of alternative app stores, navigating app store rejections, and effective marketing strategies for Steam games. Additionally, they explore the intricacies of ECPM and user segmentation, emphasizing the importance of diversifying user acquisition channels.

Chapters

00:00 Introduction and Welcome

02:00 ASO and AI Integration

04:59 iOS Framework and User Acquisition

07:57 Soft Launch Strategies

12:00 Attribution and Campaign Insights

16:50 Testing Game Ideas and User Segmentation

22:02 Monetization Strategies in Hybrid Games

28:23 Innovative Ad Strategies and Market Trends

29:14 Technical Capabilities in User Acquisition

30:36 Challenges in Tracking and Privacy Regulations

32:12 The Impact of Apple and Google Policies

34:16 The Future of Advertising on iOS

38:14 The Rise of Alternative App Stores

40:41 Navigating App Store Rejections

43:25 Marketing Strategies for Steam Games

47:16 Understanding ECPM and User Segmentation

53:19 Diversifying User Acquisition Channels

Takeaways

ASO requires a unique skill set and personality.

AI is increasingly taking over tasks in ASO.

Creative-level frameworks are essential for iOS user acquisition.

Soft launching can be done effectively through beta testing.

Attribution is becoming more complex with new updates.

Testing game ideas is crucial for understanding user preferences.

Segmentation based on user acquisition sources can enhance monetization.

Hybrid games can benefit from both ad and IAP revenue strategies.

Using landing pages for testing can provide valuable insights.

AI can expedite the testing process for game ideas. Innovative ad strategies can significantly improve CTR.

Technical capabilities are evolving but not fully utilized yet.

Privacy regulations pose challenges for tracking user behavior.

Apple and Google policies heavily influence the advertising landscape.

Alternative app stores are emerging but face significant challenges.

App store rejections can be random and frustrating for developers.

Marketing strategies for Steam games can leverage mobile marketing techniques.

ECPM is influenced by various factors including user behavior and geography.

Diversifying user acquisition channels is crucial for sustained growth.

Understanding user segmentation can enhance ad performance.