Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

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Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.
  • (00:00) - Intro
  • (04:07) - What would be product-led growth and sales-led growth if they were a board game
  • (09:07) - Cutting through the jargon 
  • (13:01) - Breaking down product-led growth
  • (16:42) - Breaking down sales-led growth
  • (18:26) - When to choose between PLG or SLG
  • (20:59) - Step-by-step guide with a sales-led company
  • (30:25) - What is the most difficult scenario for a sales-led company
  • (38:27) - The 4 categories of people you need to serve
  • (40:34) - How to identify the key "aha" moment
  • (59:27) - Summary
  • (01:01:11) - Leah's top 3 resources


    • ***

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    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
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    Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastBy Louis Grenier | Marketing & Branding
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