The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women

250: 500th Episode - Where the GUTSY brand originated


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500 episodes. One mission. And a whole lot of gutsy moves.

In this solo episode of The Gutsy Podcast, I’m taking you behind the scenes into the heart and history of the GUTSY brand—where it came from, how it’s evolved, and what it’s always stood for: helping women trust themselves and take bold, aligned action.

You’ll hear the real story behind the word "Gutsy," how it first found its way into my business, and why it’s become the anchor of everything I do—from coaching and speaking to podcasting and community.

Whether you've been listening since day one or you're just tuning in now, this episode is a love letter to you—and a reminder that gutsy doesn’t mean fearless. It means doing it anyway.


In this episode, I share:

  • The messy, magical origin story of the GUTSY brand

  • Why the word “gutsy” stopped me in my tracks—and never left

  • How the podcast has evolved over 500 episodes

  • What I’ve learned from building a brand around courage, truth, and real conversations

  • What’s coming next (and how you can be part of it)
Resources from this episode

Watch the original Green Couch Project Teaser video (1:45)

https://youtu.be/d3LGnYedg40?si=jR1quJgTREZL2nHs

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📲 Follow LauraAura on TikTok: @ThatLauraAura

🔥 Join The Gutsy Collective: Learn More

💡 Work with LauraAura: www.LauraAura.com

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The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for WomenBy LauraAura® | Keynote Speaker, Growth Coach, and Entrepreneur of 18 Years

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