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Everything Coworking Featured Resources:

The SEO Action Guide

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

 

Resources Mentioned in this Podcast:

Your Desk

Carl Sullivan on LinkedIn

 

Carl Sullivan’s coworking brand, Your Desk, is about to turn 11 years old (at the time of this recording). Carl was 24 when he started Your Desk. He was a builder and a house flipper who picked up on an office sharing trend that he saw happening at creative agencies and architecture firms. WeWork had just started its first location in Brooklyn when Carl opened Your Desk outside of Sydney, Australia.

 

Carl’s first location was 26 flex desks….today his model is 70% private space, 30% common space and he’s about to convert some team suites to one person offices.

After surviving COVID in an urban CBD, Carl and his team (which happens to consist of his talented interior designer mom and former house flipper dad), are ready to take more space in their building, continue to tweak their model, and work on optimizing their sales funnel.

 

In this episode, we talk about:

- Carl’s coworking story - how he got into it.

- Who Your Desk serves and how that has evolved over time, esp. Post-COVID? (i.e., freelancers, small businesses, corporate employees)

- The Your Desk portfolio and how that has changed over the 11 years 

- What his family-run team looks like

- How Your Desk funded expansions

- Your Desk’s biggest source of membership leads