B2B SaaS companies have been running the same lead generation marketing strategy for over a decade now—create a gated piece of content, collect low intent leads, and have your sales team follow up. This practice may have been necessary 10 years ago, but with the advancement in how buyers consume content and increasingly tight privacy laws, smart marketing teams are challenging the status quo and transitioning to more modern practices. In this episode, Chris dives into how Refine Labs has been able to grow so fast with zero outbound, how to transition if you're already stuck in a model that is built for outbound, and why it's so important.