Ifrah has made a big impact on my business over the past few months, specifically in terms of my branding and my website. So I knew I had to bring her on the show to share her photo shoot planning process!

Before we dive in, we'll hear about how Ifrah's business blossomed to the point where she decided to leave her job she otherwise loved. She even hopes to return to it after she's grown Wowlloons enough to take a step back and let others keep the business running.

Then we dive into why she considers branding photo shoots to be so important for her business. She tells us what three outcomes she wants from each of them and the kind of impact they've made. I share how moving the "about me" piece of my website to a more visible spot, like she's done, has helped people feel more connected with me right from the start.

When we start chatting about product photo shoots, you'll hear how she plans for trends, scale and best-sellers. We also dive pretty deep into the customer and ordering experience on the website. Hear about the background she opts for, what steps she took to decide which products belong on her website, how she turns her photos into content and where she got the inspiration.

We also chat briefly about Instagram versus real life, and I'm guessing you'll nod your head and get a little chuckle when you hear it!

Then in the UGlu Hotline, we get a tip and a great example of why you should consider interacting with other local businesses.

RESOURCES MENTIONED:

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Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

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wowlloons.com

The ultimate guide to planning a stunning brand photoshoot - Balloon Business Magazine

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