Solopreneurs know that online marketing and email lists have long been touted as the #1 way to build your empire. But we also know there are countless people telling us how to do it the “right way”, and many of those people contradict each other.

Here to tell us the tried and proven ways to use email marketing is Tim Paige of Lead Pages. Today we talk about the power of the list, where email marketing is today and much more on episode 251 of The Solopreneur Hour.

More About This Show

Tim Paige is a man of many talents: he’s an integral part of Lead Pages, a musician, and a voiceover artist. If you’d like to know more about his background check out his first episode with the show right here.

On today’s show we spend a lot of time talking about the link between health, well-being and your business. Tim shares some recent nutritional and physical transformations he’s experienced and how he’s noticed the impact his food and exercise choices have on his energy level and his ability to perform at work.

Segueing from health into work we discuss some very relevant information from LeadPages, where Tim works. Although there are plenty of options in the marketplace for solopreneurs looking for landing page options, Tim shares what sets LeadPages apart from their competitors: conversions.

You’ll also hear:

* What’s one of Tim’s favorite voiceover intros he’s done?

* What is the best lead magnet, according to Tim?

* Why speed of implementation is so critical.

* What should you be split-testing?

* How do you know if your opt-in rate is good, average or abysmal?

* And so much more!

According to Tim everything LeadPages offers to you has been tested and has been proven to convert. Any landing page they make available for the public they already know will convert at a high rate, and that is why it’s there for you to use it. If something didn’t convert it didn’t make the cut. He explains in detail the other differentiating factors that make LeadPages so powerful – including their new mobile offer called Lead Digits!

We also discuss why the key to everything in marketing is testing. What works for one person and converts well won’t necessarily work and convert for you. Everyone’s audiences are different and the only way you’re going to know what is best for yours is to test it.

Some general best practices Tim shares today are to have multiple lead magnets and use them in various places on your web site. Another best practice is to use resource guides, he says resource guides have proven to be the best lead magnets of all.

And finally he wants you to always be thinking of your audience, ask yourself what they need, what are their biggest pain points and how can you solve them? When you have the answer you have your idea for a lead magnet.

Tim and I also chat about the long form sales letter, what a good conversion rate is for your web site (and what’s a bad average) as well as his new home! Please join me in thanking him for being here and big thanks to you as well. See you next time on The Solopreneur Hour.

QUESTIONS OF THE DAY: What are you using right now for your lead magnet(s)? After today’s show are you going to create a new offer or multiple new offer?

Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!

 

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