Are you the "Black Diamond" in your photography community?

If you feel like you're doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street…

Today, we're changing that!

On this week's Joycast, I'm breaking down what Black Diamonds can teach us about standing out, owning our value, and attracting clients who are excited to pay boutique prices.

Inside this episode, you'll learn:

💎 Why looking different is better than trying to be "perfect". 💎 The #1 mistake photographers make when marketing themselves (and what to do instead!) 💎 How to position yourself as the must-have photographer in your market.

The truth? Your business isn't struggling because of cheaper photographers in your area. It's because you haven't fully owned what makes you unique.

Click play now and let's chat about how to make your business shine like the Black Diamond it is!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-254

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

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https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money