Today we’re talking about what it means to be a Pinterest creator.

Pinterest has been using this term more frequently this past year, but what does it mean? It seems to be evolving and changing at the same time Pinterest is changing.

I’m diving in with Tabby, the social media manager here at Simple Pin, to share what she’s learned from managing client Pinterest accounts, the Simple Pin Media account, and investing in the Creator’s Forum inside the Pinterest Business Community (PBC).

But first, did you know Simple Pin offers an extensive list of organic and paid Pinterest Management Services including one-time services like account cleanups and one-hour targeted consult calls based on your business industry?

Our services leverage eight years of Pinterest management experience backed by data to bring you the latest tactics, best practices, and diversification on Pinterest. Using our signature Simple Pin Framework, we’ll help you reach your ideal customer.

Our Discovery call team is ready to meet with you to learn all about your business goals and guide you toward the service that will be the best fit for you.

Find out more about our services and products on the Work With Us and Simple Pin Products tabs.

Let’s share our perspectives of what it means to be a Pinterest Creator in 2021.

What does it mean to be a pinterEst creator?

Let’s define what the term Creator means to us here at Simple Pin Media.

I believe a creator is anyone on Pinterest using the platform to market their business. A Creator is someone putting their creative content or products on Pinterest to increase their reach and awareness for their brand.

I love how Tabby’s definition (below) takes it up to a more personal notch. 

Tabby defines creator as everyone Simple Pin Media speaks to and that includes:

* podcast listeners* our blog readers* clients

using Pinterest to market their content (product sellers, teachers, bloggers, etc.).

This year, Pinterest has really focused on this term Creator and we want to unpack how they are using that term.

Pinterest used to talk a lot about the pinner. When I would talk to someone at Pinterest they would always say “we serve the pinner first.” The focus was always on how to give the pinner a good experience. 

Although the term Creator was used, it wasn’t as prevalent or forward-facing as it is now. 

Words or phrases like Pinterest Creator Program, creator platform, and creator monetization are becoming more front and center, which signals the shift we have seen in 2021.

Tabby explains the difference is that Pinterest is now speaking to creators in a way that indicates they want them to be more present on the platform. Pinterest hasn’t asked creators to stay on the platform in order to increase engagement in the past. But that is the direction that Pinterest is heading in now.

The platform seems to be evolving its marketing strategy.