Why is it so hard to explain what you do, even when you’re really good at it? 

In this episode, messaging strategist Damian Vallelonga breaks down why solopreneurs struggle with clarity, confidence, and consistency in their messaging, and what to do about it.

We talk about why referrals aren’t a strategy, how vague language quietly kills opportunities, and the exact framework Damian uses to help solopreneurs create elevator pitches, website headlines, and LinkedIn bios that actually make sense to other humans. 

If you’ve ever said, “I know what I do, I just don’t know how to explain it,” this episode is for you.

Episode FAQs

Why do solopreneurs struggle to clearly explain what they do?

Solopreneurs struggle to explain what they do because they know too much. Years of experience, details, and expertise live in their heads, making it hard to simplify their message for someone hearing it for the first time. Clear messaging requires stepping outside your own perspective and focusing on what your audience needs to understand, not everything you know.

What is the simplest framework for creating an effective elevator pitch?

An effective elevator pitch has three parts:

1. The common problem your ideal client is struggling with
2. What you do to help solve that problem
3. The outcome or transformation they experience as a result

This structure keeps your message focused, relatable, and easy to remember, without turning it into a list of credentials or services.

How often should solopreneurs update their messaging?

Solopreneurs should revisit their messaging any time their business changes in a meaningful way. This includes adding or removing services, narrowing a niche, shifting strategy, or changing who they serve. Messaging should always follow business strategy, because outdated or unclear messaging creates confusion, and confusion is one of the biggest barriers to growth.

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