Static Pins, video pins, idea pins…we talk a lot about what it takes to have a successful Pinterest strategy, but that is only one piece of the puzzle. In this episode, we are going to address another key piece…your website branding.

Today we are talking about branding for your business and why you need a well-branded website for success, especially on Pinterest. We’ll explain what branding is and breakdown the key elements. We’ll also discuss the important role brand identity plays in making you memorable to your audience. 

But first, a reminder. We have many resources on our website beyond the Simple Pin Podcast, including the Simple Pin Collective.

The Simple Pin Collective is our online membership community for those who want to go deep into Pinterest marketing.

Inside the Collective you’ll find a complete and continually growing learning library, a community of mentors with specialties and strengths to match any need, and discussions about Pinterest trends, updates, strategic planning, creating great images, and more.

My favorite part of the Collective is the Q&A coaching call that I do twice each month. It’s an hour packed with great information. We answer all your questions and help you troubleshoot your marketing message on Pinterest.

We would love to have you join our community so we can help you maximize your marketing effort each time Pinterest introduces something new.

Let’s dive into my conversation with  Madison to learn all about website branding and how you can make sure that your brand has an identity that stands out.

Madison is a food blogger turned web designer who runs Grace + Vine Studios. She helps clients create a brand identity and website that reflects their long-term goals for their business.

Madison majored in graphic design in college. After graduating, she found herself in a typical corporate job working 40 hours a week. She began blogging and opened an Etsy shop for design in her free time. 

Related: Creating a Pinterest Strategy for Etsy

She discovered that most of her food blogger clients need educated on topics like building an audience, creating your brand, and designing a website that is strategic, beautiful, and connects with their ideal audience. She decided to go all-in on that side of her business about three years ago.

Website Branding 101

Madison shared that, for most people, branding is all about the visual appearance of your business.

If you close your eyes and visualize a store like Target, you’re probably imagining their logo. But you’re also visualizing what the store looks like inside. You see yourself pushing your red cart with your Starbucks cup in it.– Madison

But that visual is only one part of branding.

Your brand identity needs to be nailed down prior to the visual aspects of your brand. Brand identity includes things like: