Today, I'm joined by Colin Watts, CEO of Thorne.

Enhancing well-being with personalized health solutions, Watts leads an integrative approach combining rigorously crafted nutritional supplements and biometric testing. In this episode, we discuss Thorne's evolution from supplements to science-backed wellness.

We also cover:

• Thorne's emphasis on quality and innovation

• Expanding into diagnostics and personalized nutrition

• Colin's insights from a 30-year career in consumer healthcare

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Thorne's Website: https://www.thorne.com/

Thorne's IG: https://www.instagram.com/thornehealth

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Chapters:

(00:00) Introduction

(01:44) Colin's and Thorne's Background

(06:34) Thorne's Core Business and Evolution

(11:07) Innovation and Consumer Focus

(13:58) Health Kits and Diagnostic Testing

(19:03) Challenges and Opportunities in Wellness

(23:19) Thorne's Partnerships

(28:52) Colin's Vision

(37:20) Future Roadmap

(39:26) Conclusion