The Solopreneur Hour Podcast with Michael O'Neal

258: Dealing With Setbacks, Solopreneur Finances, and Your Questions


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Another Friday Q&A show in the can! These Solopreneur Hour Q&A shows are amongst my favorite.  I love talking to other people, but whenever we do these Friday shows, I feel like I really connect with you guys.
Today had a bunch of cool questions, and I talked about “comparing down” when something bad happens to you, and how to automate your finances as a solopreneur.
We also get into my plans for SE Asia and how preparing for it is like going through the “8 Steps to Becoming A Successful Solopreneur”, and of course told a few more stories…cause that’s what I do.
As always, thanks for listening to The Solopreneur Hour. Enjoy episode 258!
 
More About This Show
Robert Bone 

Q: 1) I’ve been a solopreneur for nine years and most of my business is direct to private clients (magic and mindreading at weddings and parties).
I want to do more corporate work, how can a solopreneur create the impression of being a bigger business? Much of my existing private business comes from referrals and people seeing me in action, therefore I can adjust my website, marketing and brand to attract new corporate clients, knowing the existing business is taking care of itself.
2) Would you social media ninja course still be relevent for me? As I said, much of my existing business comes from referrals, could I use the Ninja course to leverage more business. Any sneaky thoughts to how?
A: 1.) The next time you have a gig either speak to the photographer or bring your own with permission and a videographer, and have them shoot you in front of a crowd. After the shoot ask permission (give them a discount) to solicit testimonials from the crowd, ask the crowd for help and be honest about what you’re looking for. Then get their testimonials and put it together in a sizzle reel.
Then uplevel your site, redesign it with great photos, great design and your sizzle reel. Look at it as an investment in your business.
A: 2.) Yes, it would be very relevant. As would SoloLab, as a regular business builder we could help you with this.
Bruce Irving

Q: How would you grow your audience for a podcast and website for a niche audience? If you were to start a blog or podcast but it was focused in a particular topic. For instance I have one about the marketing for a pizzeria.
What would you do to get people to know about it?  Tactics or strategies.  Hope that is more specific.
A: The best way to speak about this or anything else is to do it. No matter what the endeavor you have to define your avatar. You could also put a kit together for one of their employees and train them on how to market the pizzeria (or other business) through SMS, social media, etc. You gotta get your hands dirty and prove this model works, then you can scale and the world is your oyster.
Mateo

Q: Please bring jessshaanan back on the show and ask her how her journey into solopreneurship is going. What is her latest win? She has the best female voice for broadcast I’ve ever heard, BTW.
A: We worked on her first ever video, I’m helping her with that. But she doesn’t have a clear avatar on who she’s helping or what she’s doing and we’re working on that in a noisy niche. Find her on Instagram or reach out to me.
Peacockoclock@solohour

Q: My business took a huge setback as a result of a few consecutive poor decisions on my part. I consider myself quite resilient or as @garyvee would put it a punching bag for my business but thats not to say i didnt fall off the horse for a short while.
What are your tips, from personal experience before The Solopreneur Hour how to come back swinging with huge momentum. Ps avid listener from show 1!
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The Solopreneur Hour Podcast with Michael O'NealBy Michael O'Neal and Unemployable Co-Hosts

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