With all the changes on Pinterest, are you asking yourself “Is Pinterest a search engine anymore?” We answer that question and talk about where Pinterest is headed in this episode.

Over the past year, we’ve seen many changes on Pinterest. Many of you who have been using the platform as a marketing tool are asking if Pinterest is still the place you want to market your business. If you’re new to Pinterest you might be wondering if it is the right place for your business.

Today, we are going to cover several topics, including:

* ROI and Pinterest* the evolution of Pinterest* where Pinterest is likely heading in 2022.

You’ll learn why we believe Pinterest is different from other platforms, which makes it continue to be a valuable marketing tool.

First, I want to remind you of all the places you can find Pinterest marketing resources created by Simple Pin Media. 

* The Simple Pin Media website – Our website has all the resources we talk about on the podcast.* The Simple Pin Podcast – We produce one SPM podcast episode per week that is followed up with a newsletter-style weekly email containing all the latest Pinterest marketing news. * Free Resource Guides – Be sure to download our Keyword Planner, Pinterest Image Guide, and our video course for Pinterest beginners.* Instagram – We share even more Pinterest tips on Instagram! Get to know me and the SPM Team on a more personal level, and connect with us directly through direct messages.

Onto the question of the day:

Is pinterest still a search engine?

Pinterest still operates as a search and discovery network. The pinner’s intent on Pinterest still drives what content is served up. 

You’ll often hear me speak this phrase:

Pinners don’t care about you.— Kate

What do I mean by this?

I mean that pinners are mainly interested in the benefit they can receive from your product, content, or service. They are not there for conversation. Understanding this pinner mindset is vital before you start marketing on Pinterest.

Pinners are interested in you hitting them with the “Aha!” moments of great ideas. Pinterest is the ultimate repository of life hacks. 

Pinners find you by searching for something, which leads them to your content and then onto your website. 

There will be a lot of people who bounce away quickly. Other people will stick around to look for more or they will save your pin for later.

Let’s explore the idea of someone who is planning a kitchen remodel. This pinner is going to save hundreds of kitchen remodel ideas. Later, they will narrow these pins down to the ideas they actually plan to incorporate into their own remodeling project. Eventually, they might arrive at your website looking to make a purchase for this project. 

Pinterest is the place where pinners search for and gather ideas so they can take action on them later. 

Pinterest Marketing ROI

The time you sp...