Fire safety is a tough “product” to sell because the best outcome looks like nothing happened. That’s exactly why we sat down with Birgitte Messerschmidt (NFPA) to talk about communicating fire science to politicians, regulators, grant bodies, and other people in positions of power who can approve policies, permits, and funding, often with only a few minutes to spare. We share what changes when your audience is nontechnical, busy, and sometimes driven by incentives that do not neatly match engineering logic. 

We get practical about preparation: mapping who actually holds the decision power, building an elevator speech, and using storytelling so your message sticks. We also unpack the role of media and “sensation” in shaping political priorities, using electric vehicle fire headlines as a real example. Instead of amplifying fear, we talk about framing the issue as a changing fire landscape: new materials, tighter buildings, batteries, and evolving hazards that demand updated fire safety engineering. 

Then we go into the hard parts: how experts can get pulled into political fights, how soundbites get cherry-picked, and when the right move is to say less, not more. We also tackle ethical communication after tragedies, focusing on respect for victims and clear intent to prevent repeat losses. Finally, we wrestle with risk communication, why “it could happen” derails risk-based design, and how to acknowledge emotion while bringing people back to facts.

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The Fire Science Show is produced by the Fire Science Media in collaboration with OFR Consultants. Thank you to the podcast sponsor for their continuous support towards our mission.