Opendorse is one of the largest companies in the NIL space and it all began with former Nebraska linebacker Blake Lawrence attempting to help just 1 athlete.
Today, Opendorse has over 100,000 athletes, 3,000 marketers, and 2,000 sports organizations. They have a lot of solutions under management, but at their core, they are a NIL deals platform for athletes, agents, and brands.
Blake Lawrence founded and sold Hurrdat Social Media agency before launching Opendorse alongside his co-founder, Adi Kunalic.
Opendorse has nearly 100 employees today and raised $40M in venture capital to help lead the charge across name, image, and likeness.
Chapters:
(01:25) NCAAās first NIL infractions
(04:10) Increase in brand deals around March Madness
(08:30) Opendorse one decade later
(10:40) Data and the changing agency model
(14:10) NILās market size + potential
(20:50) Blakeās journey from athlete to entrepreneur
(25:40) Sports market breakdown + trends to watch
(29:55) General managers in NIL (& future of collectives)
(34:20) Opendorseās current initiatives
.
Blake Lawrence links:
Twitter: https://twitter.com/Blake_Lawrence
LinkedIn: https://www.linkedin.com/in/blakealawrence/
Website: https://opendorse.com/
.
Andrew Petcash links:
š Website: https://profluence.com
āļø Newsletter: https://www.petcashpost.com
š Podcast: https://anchor.fm/andrewpetcash
š£ Twitter: https://twitter.com/andrewpetcash
šŗ TikTok: https://www.tiktok.com/@andrewpetcash
šø Instagram: https://instagram.com/andrewpetcash
š¼ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
š„ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
View all episodes
By Andrew Petcash
4.6
1919 ratings
Opendorse is one of the largest companies in the NIL space and it all began with former Nebraska linebacker Blake Lawrence attempting to help just 1 athlete.
Today, Opendorse has over 100,000 athletes, 3,000 marketers, and 2,000 sports organizations. They have a lot of solutions under management, but at their core, they are a NIL deals platform for athletes, agents, and brands.
Blake Lawrence founded and sold Hurrdat Social Media agency before launching Opendorse alongside his co-founder, Adi Kunalic.
Opendorse has nearly 100 employees today and raised $40M in venture capital to help lead the charge across name, image, and likeness.
Chapters:
(01:25) NCAAās first NIL infractions
(04:10) Increase in brand deals around March Madness
(08:30) Opendorse one decade later
(10:40) Data and the changing agency model
(14:10) NILās market size + potential
(20:50) Blakeās journey from athlete to entrepreneur
(25:40) Sports market breakdown + trends to watch
(29:55) General managers in NIL (& future of collectives)
(34:20) Opendorseās current initiatives
.
Blake Lawrence links:
Twitter: https://twitter.com/Blake_Lawrence
LinkedIn: https://www.linkedin.com/in/blakealawrence/
Website: https://opendorse.com/
.
Andrew Petcash links:
š Website: https://profluence.com
āļø Newsletter: https://www.petcashpost.com
š Podcast: https://anchor.fm/andrewpetcash
š£ Twitter: https://twitter.com/andrewpetcash
šŗ TikTok: https://www.tiktok.com/@andrewpetcash
šø Instagram: https://instagram.com/andrewpetcash
š¼ LinkedIn: https://www.linkedin.com/in/andrewpetcash/
š„ YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
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