We cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics ranging from vinyl-wrapped cars to Overcast ads and guerrilla approaches; how programmatic ads can provide modest but meaningful income; a discussion of the Edison Research Share of Ear Report; and a look at podcast stats, geographic and user agent data. With insights on metrics, marketing, monetization, industry trends and more, this episode has something for podcasters at every level!

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Quick Episode Summary

• (2:24) PROMO 1: The Mandalore
• (3:22) Rob and Elsie conversation
• How about them Chiefs? And Rob is back
• (9:43) The IAB Podcast Metrics V2.2 is now available for public comments.
• (11:27) The influence of podcast hosts! A report
• (17:25) Jay on podcast transcripts - audio feedback
• (25:39) Follow up on opting out of podcast transcripts
• (33:02) Magic Reply and Elsie's soapbox about its impact on social media interaction
• (39:39) Rob shares the impact and what he calls "the perfect storm" of iOS 17 + Q1 + programmatic ads
• (43:24) PROMO 2: Everyone Is Moving To Berlin
• (45:05) Marketing: social?
• (49:21) Marketing: Overcast ads
• (54:24) The impact of the programmatic Paul audio feedback
• (58:24) Guerrilla marketing tactics and vinyl on your vehicle! Darren audio feedback
• (1:05:28) Edison Research's Quarterly Share of Ear Report with interesting results on podcast listening in urban vs rural areas
• (1:08:08) PROMO 3: The Strokecast about Voice Over
• (1:08:53) Stats: geographic and user agent
• (1:13:49) Where have we been and where are we going?

Featured Podcast Promo + Audio

• PROMO 1: The Mandalore Podcast
• PROMO 2: Everyone is Moving To Berlin
• PROMO 3: The Strokecast Voice Over
• Jay from the Best of The Left
• Paul from the Fighting Through WW2 Podcast
• Darren from Weird Darkness

Where have we been and where are we going

• Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• IAB Tech Lab
• A New Era of Influence presentation
• How do Apple Podcasts Transcriptions work? All your questions answered
• podCast411 - Learn about Podcasters and Podcasting News: The Perfect Storm - iOS 17 and Q1
• Edison: Radio Has Its Biggest Hold Outside The Big Cities Where Podcasting Is Making Inroads. | Story | insideradio.com

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