Creative Shop Talk with Wendy Batten

263. Why CEO Time Isn’t Optional in Your Retail Business


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 With host retail coach Wendy Batten

 

https://wendybatten.com/podcast-intro/

 

In This Episode:

 

Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn’t just for big-box retailers: it’s for independent creative retail shop owners just like you - trust me on this. If you’ve ever felt like your business is dragging you down; if you KNOW you aren’t spending your time on the things you should be…this episode is for you.

 

Not sold on why CEO time is crucial? Unsure of where or why to start? Wondering what you should be doing during your CEO date? Listen in now!

 

Takeaways for Indie Retailers

  • Hard seasons are normal – Obstacles come with owning a business. What matters is how you move through them.

  • Stop playing small – Don’t let busy work keep you from doing the real CEO work that moves the needle.

  • You can’t scale with hustle and heart alone – Aligned action is what brings joy, profit, and freedom.

  • Take a pause and plan – A regular CEO date with yourself brings clarity and confidence.

  • Want help? – I’m hosting a Quarterly CEO Planning Day on June 10th. Come plan alongside other retailers who get it! More info below.

What to Focus on During CEO Time

  • Strategic planning (not just goal setting)

  • Reviewing what worked and what didn’t

  • Understanding your income streams and profit margins

  • Creating intentional marketing, not last-minute campaigns

So what is your next step? Join me for a productive afternoon of planning out your next 90 days in my Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there!

 

Need more?

Join me for my first Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there!

 

Or…join my supportive community of retailers in the Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.

 

Related podcasts we think you’ll like: 

Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success

Episode 88: Retailer Success Series: Making Pivotal (and scary) CEO Decisions with Retailer Melanie Kolb

Episode 133: Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ 

 

For more support from Wendy

 

Join Wendy’s CEO Planning Session for Retailers

Retailer’s Inner Circle - Join Wendy inside the best retailer’s community

Free resources for shop owners  

Hang out and connect with Wendy on IG 

 

All of Wendy’s programs and services for shop owners can be found HERE. 

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

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Creative Shop Talk with Wendy BattenBy Wendy Batten, Creative Retail Mentor

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