Experts tell us that every 60 seconds, over one million plastic bottles are sold worldwide. Sadly, most of them will end up in landfills or the ocean, polluting the very thing that all living beings need to sustain life. 

It’s no secret that the continued use of single-use plastic bottles is unsustainable for our planet and health. Few have made it their mission to solve this issue. But that’s exactly what today’s guest has been doing for almost a decade, and they’ve already eliminated over 500 million plastic bottles so far.

Shadi Bakour is the co-founder and CEO of PATH, the world’s first 100% refillable, recyclable bottled water brand. What started as an idea in a CVS parking lot has grown into a purpose-driven company. The mission: eliminate single-use plastics while offering consumers a premium, health-conscious option and eliminate 10 billion plastic bottles in the next few years.

In this episode, we explore what it takes to scale a purpose-led company, how sustainability is not just a trend but a permanent shift in consumer behavior, and why aligning profit with purpose might unlock the biggest investment opportunities in the years ahead.

In this episode, you’ll learn: 

1.) How Shadi turned an idea into a movement that’s eliminated over 500 million plastic bottles from oceans and landfills.

2.) Why purpose-led businesses outperform competitors and attract top talent, partners, and investors.

3.) The powerful shift toward a refillable economy—and what it reveals about the future of consumer behavior.

Show Notes: LifestyleInvestor.com/266

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