What is a Google My Business (GMB) listing and how does it help a local business? Amy Toman, from Pet Sitter SEO, discusses the power behind a well optimized GMB listing and how client behavior is changing when searching for services. She gives advice on what to avoid to make sure your listing doesn't get removed (including how to use your address appropriately), why you should list your business on quality directory services, and how to approach Search Engine Optimization (SEO).

Topics on this episode:

• Do directories help my SEO?
• What's new with GMB?
• Optimizing GMB settings
• Preventing your listing from being removed

Main take away: Follow the Google guidelines for setting up your GMB listing, so you never risk it being removed.

About our guest:

Amy Toman is the founder of Pet Sitter SEO, a digital marketing company that specializes in SEO and Google My Business audits for small businesses in the pet care industry. She's worked with pet sitters for over five years, and started her company in 2017.

Amy's a Product Expert for Google Business Profiles, has written for Pet Sitters International and NAPPS, and has spoken at conferences by PSI, NAPPS, and the Texas Pet Sitters Conference. She's been cited in many SEO industry articles as an SEO to follow, and has been featured in several podcasts, discussing both local SEO and pet sitter SEO.

She loves solving puzzles, which is why she loves SEO. She's married, has three adult children, and two happy cats. And when she's not buried in websites, she loves to read and watch classic movies.

Amy may be reached at [email protected] or at her website, PetSitterSEO.com.

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