If you want to be promoted by Apple Podcasts, we break it down for you! This is a must listen! Thoughts on the Apple's iPad event, from that crushing ad to the key updates to the iPad line. Apple Podcasts widget update on iOS 17.5; discussing the Q1 2024 Podcast Advertising benchmark Report from Magellan; What's a good podcast completion rate? The IAB released their 2023 US Podcast Revenue and growth projections plus, mean and median download numbers are back.

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Quick Episode Summary

• Intro to the show
• (2:02) Rob and Elsie conversation
• Why video podcasting can feel like such a heavy lift
• (6:43) R.I.P. Bill Monroe from The Strokecast, you are missed
• (10:55) Venture capitalists are using podcast to bring in founders
• (13:27) The Apple Ad that crushed all the things
• (17:43) What happened during the Apple iPad event?
• (24:31) Promo 1: Strokecast
• (25:02) Updates iOS 17.5, keep the purple out!
• (29:27) All about the Magellan Q1 2024 Podcast Advertising Benchmark report
• (36:48) All the tips to get your show featured on Apple Podcasts!
• (50:34) IAB Podcast advertising revenue and projections
• (53:48) Promo 2: Accessing College
• (54:56) Mean and median download numbers!
• (56:59) Where have we been and where are we going?

Featured Podcast Promo + Audio

• PROMO 1: The Strokecast --- no more link
• PROMO 2: Accessing College

Where have we been and where are we going

• AI for Podcasters - sign up!
• Advanced Strategies for Podcast Creators
• Podcast Movement 2024

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• How Venture Capitalists Are Using Podcasts to Lure in Founders | Vanity Fair
• Apple Says Sorry For Much Criticized iPad Ad Trashed By Celebrities
• Apple Releases Logic Pro for Mac and iPad Updates With New AI Features - MacRumors
• Thomas Jefferson University apologizes after graduation announcer mispronounces multiple names, including the name THOMAS! | Not the Bee
• @stephenrobles • Color-changing Apple Podcasts widget is back in iOS 17.5! • Threads
• Podcast advertising benchmarks: Q1 2024 | Magellan AI – Podcast advertising analytics
• Optimize podcast promotion requests - Apple Podcasts for Creators
• Apple Podcasts Promotional Request - Airtable: Fill out this form first!
• IAB: Podcasting Will Break $2 Billion Ad Revenue Barrier In 2024 - Radio Ink

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