In episode 268, Bradley is joined by Director of Sales Effectiveness at Hearth & Home Technologies, Tim Rethlake. They examine a recently released book by Sales Guru and Author, Anthony Iannarino, titled Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative. Tim and Bradley discuss many of the sales ideas from the book including the concept of being one-up as well as the structure of a meeting.

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