The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

268: You Are Many Peoples' "Them" – Fundamental Attribution Error


Listen Later

Today's episode is all about fundamental attribution error. Why is this the Tuesday Refresh? Well, when contributing editor to the Harvard Business Review, Amy Gallo, is on the show this coming Friday to discuss her book Getting Along: How to Work With Anyone (Even Difficult People) we specifically talk about this concept in detail. Also, upon review, this episode first aired on March 20, 2020…something tells me it hasn't gotten as many listens as it deserves - ha! It is so prevalent in every interaction at work, that this all made it an easy choice for being today's episode.

The episode explains what fundamental attribution error is and how you experience it every single day at work and in your personal life. In essence, it is when we give ourselves the benefit of the doubt…but don't give that same benefit to others.

This happens because we humans are very tribal by nature. Our brains are constantly sorting people into "us" and "them" categories. When we have people in the "us" world (yourself, your significant other, your family, your best friend, or favorite colleague) they get treated differently than those in a "them" category (people who don't look or sound like you, people in a different department that is always at odds with your own, that person who made you feel dumb at the meeting six years ago). Even if you don't want it to be a factor, it is. Our brains do this, and it is important to understand the bias and how it impacts our behavior (and those around us) so we can properly leverage it — because avoiding it doesn't work.

Show Notes:

  • [00:40] Today's episode is all about fundamental attribution error. The episode will get into more detail on what fundamental attribution error is and how you experience it every single day at work and in your personal life.
  • [02:28] As an interesting side note, I was looking back to share when this episode first aired as I always like to make a note of it and the release date was March 20, 2020. I couldn't help but laugh as that date had a pretty visceral reaction for me. I'm guessing it might have for you too.
  • [03:48] I like to call fundamental attribution error the "Pot / Kettle Phenomenon." When you use a different criteria to think about yourself and how you are acting than you use to think about and judge others…it is fundamental attribution error.
  • [04:28] A classic example is when driving. How do you feel about someone who cuts you off in traffic and how do you feel about yourself when you cut someone else off in traffic? When thinking about yourself, you know this is a one-time thing and give yourself the benefit of the doubt (while that other person is labeled a "jerk").
  • [06:02] We also see this with movies in who is labeled good or bad. The best example is the Wicked Witch in the Wizard of Oz.
  • [09:00] Your brain is biased to think of you as different and better than others, especially people that are not like you.
  • [09:30] You don't have to let that immediate reaction form a lasting impression of someone else. You can put in a little effort once you understand the brain process. This can make all those relationships at work and in your personal life a little more pleasant.
  • [11:12] The big difference between the way we see others and how we see ourselves is the intrinsic story compared to the extrinsic story. Intrinsic is internal and extrinsic is external.
  • [12:48] In general, we are much more likely to say that others' internal attributes or personalities led to their bad behavior, while we see ours as being from external situational circumstances.
  • [13:44] Four ways to change the ways you react to others: 1) Decide you want to work on this and understand why it is important to you. 2) Choose an initial group or person to start the process with. 3) Reframe your "in" group. 4) Consciously adjust to extrinsic attributes for 30 days or a decent number of total interactions and then move to the next group.
  • [15:42] It is also important to remember that fixing your mindset on the way you think about others is about your choice. You can't change them or their responses to situations.
  • [17:35] If you know what makes you think that way and who's in the "in" group and the "out" group you can look to expand that "in" group so you can be less biased overall.
  • [18:29] When you broaden the circle of the "in" crowd you start to see everyone in a better light. While you might not notice it until you start to open up, it can greatly impact all of your working relationships.
  • [21:00] Conquering your fundamental attribution error to have better relationships with a department means every time you have a negative response you need to check in with yourself and remember they are part of your "in" group. Then think of something positive about them to replace the negative feeling you had initially.
  • [22:11] When you force yourself to look deeper for positives, it can help round them out and build that intrinsic story.
  • [23:00] The easiest way to see someone as your "in" group is to find ways you are similar.
  • [24:08] I gave the tip of starting with one group to begin with to get the ball rolling but once that snowball starts do what you can to add on and add on.
  • [25:10] It is important to look at your own behavior the way others do as well. Try to stop writing an extrinsic story for why it is okay.
  • [26:41] When you understand how your brain is sorting other people and treating them differently and how you are many other peoples' "them" it can really help you to adjust your own behavior so you can have better relationships at work and in your personal life.

Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

Let's connect:

  • [email protected]
  • The Brainy Business® on Facebook
  • The Brainy Business on Twitter
  • The Brainy Business on Instagram
  • The Brainy Business on LinkedIn
  • Melina on LinkedIn
  • The Brainy Business on Youtube
  • Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going!

Learn and Support The Brainy Business:

Check out and get your copies of Melina's Books.

Get the Books Mentioned on (or related to) this Episode:

  • What Your Employees Need and Can't Tell You, by Melina Palmer
  • Getting Along, by Amy Gallo
  • A More Just Future, by Dolly Chugh
  • How Minds Change, by David McRaney
  • How To Have Difficult Conversations About Race, by Kwame Christian

Top Recommended Next Episode: Confirmation Bias (ep 102)

Already Heard That One? Try These:

  • Time Discounting (ep 51)
  • Overview of Personal Biases (ep 45)
  • Biases Toward Others (ep 46)
  • Focusing Illusion (ep 89)
  • Coronavirus and How the Brain Responds to Pandemics (ep 91)
  • How to Get (and Stay) Motivated (ep 67)
  • How to Set, Achieve & Exceed Brainy Goals (ep 248)
  • The Brainy Benefits of Gratitude (ep 236)
  • Vulnerability Loops (ep 229)

Other Important Links:

  • Brainy Bites - Melina's LinkedIn Newsletter
  • Fundamental Attribution Error
  • Here's Why Rushing to Back-to-Back Meetings Is Hurting Your Reputation
  • Why Learning To Embrace Criticism Should Be Your Top Resolution This Year
...more
View all episodesView all episodes
Download on the App Store

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsBy Melina Palmer

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

176 ratings


More shows like The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

View all
Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,602 Listeners

Speaking of Psychology by American Psychological Association

Speaking of Psychology

52 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,617 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,442 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,929 Listeners

Negotiate Anything by Kwame Christian Esq., M.A.

Negotiate Anything

707 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,062 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,986 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,349 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,320 Listeners

Nudge by Phill Agnew

Nudge

178 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,605 Listeners

ReThinking by TED

ReThinking

634 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

356 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,641 Listeners