Pinterest eCommerce has exploded over the last year. Today we’re highlighting links to the latest tools and resources you can utilize to help you understand the new eCommerce features on Pinterest.

Leveraging these resources will be an important part of your Pinterest marketing strategy in 2022.

These new eCommerce features work for both physical and digital products. So if you’re thinking this doesn’t apply to you because you don’t sell a physical product, think again! The information in this episode definitely does apply to those of you who focus on selling digital products.

Over the last year, Pinterest has been doubling down on eCommerce. They’ve been adding new features and working hard to fix all of the glitches. 

Pinterest and shopping go together like peanut butter and jelly. Pinterest has said they inform pinners on 83% of their purchases. Pinners find inspiration on Pinterest and then they want to buy something. 

If you’ve listened to this podcast for any length of time you have heard me talk about my experience with a Pinterest ad for the Solo Stove. If you are new to Simple Pin let me give you a recap. 

About a year and a half ago, I saw an ad for this amazing outdoor fire pit. I love an outdoor fire but I hate the smoke! So this ad describing a“smokeless fire pit” really appealed to me and I clicked on it. 

The hitch was the ad didn’t go directly to a buy page. Instead, it took me to a retail page with no option to purchase. From there, I searched all over the place but I did not enough information to find the stove and purchase it. In true Pinterest fashion, I was inspired and really wanted this fire pit so of course, I saved the Pinterest ad. 

One day while talking to Melody, my marketing director, I mentioned this amazing Solo Stove I had found on Pinterest. She told me that she had just seen one at Costco. Obviously, I had to go to Costco after that conversation. Sure enough, there it was. I bought it immediately, fired it up, and I love it! It literally is smokeless. 

Since then, I’ve purchased it as a gift for several people and anyone who comes over always asks, what is this thing? Literally, off of that one Pinterest ad I’ve “sold” at least 10 solo stoves. 

The same thing happens every single day for other pinners. They find great products and they want to buy them. As a consequence, Pinterest wants to empower pinners to spend money and make a purchase when they are ready. That meant Pinterest had to help eCommerce marketers easily sell their products on the platform. So they came up with this suite of amazing Pinterest eCommerce tools.

Since March of 2020, when they launched the Verified Merchant Program, they’ve worked through a lot of trial and error to iron out the kinks in the Pinterest e-commerce tools. To help move through this trial and error process, Pinterest introduced the Pinterest Business Community (PBC). It’s a great resource for sharing your feedback and getting a response from Pinterest. 

The PBC has a lot of moderators and you can learn from other Pinterest marketers there as well.

The eCommerce features on Pinterest are still new and they come with glitches, changes in numbers, and some frustrations. Getting set up in the PBC is going to be the best way to troubleshoot any issues that pop up for you.