What A/B testing on Google Play store has to do with your daily routine? Well, every morning, most of us hit the snooze button on our alarm app. Then, we make other small decisions throughout the day without even knowing it. How can we make the right decisions?  Do you run tests? Well, in a way you do, every day you take notice on outcomes of your decisions and correct your future decisions accordingly. Now,  to make the right decisions about an Android app marketing and development is to conduct an A/B testing.  Today’s guest is Susan Azari, Mobile App Commercial Lead at The Very Group. She shares best practices and practical advice for A/B testing, specifically for Google Plays store. Today’s Topics Include: ✔️A/B Testing: