<p>On this week's Demand Gen Live, Chris walked the group through setting up audience targeting in Facebook Ads Manager, then discussed with Gaetano how to deal with negativity on LinkedIn, what's the right balance of inbound and outbound in a marketing mix, how to incentivize referrals, and how important backlinks are to your SEO strategy.</p>

On this week's Demand Gen Live, Chris walked the group through setting up audience targeting in Facebook Ads Manager, then discussed with Gaetano how to deal with negativity on LinkedIn, what's the right balance of inbound and outbound in a marketing mix, how to incentivize referrals, and how important backlinks are to your SEO strategy.

27 - How to Set Up Audience Targeting in Facebook Ads Manager | Demand Gen Live S1 x13

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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27 - How to Set Up Audience Targeting in Facebook Ads Manager | Demand Gen Live S1 x13

27 - How to Set Up Audience Targeting in Facebook Ads Manager | Demand Gen Live S1 x13

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