Contractor Growth Network

#27 Start With A Single To Get To A Home Run (What's A Value Ladder)


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Today we're going to teach you how starting with a single can actually turn into a home run. Some of our most successful clients have a low price point service to get their foot in the door that leads to hundreds of thousands of dollars with that customer over a lifetime. We are going to walk you through the value ladder step by step. What's the value ladder? Don't worry, we'll teach you that as well.

In this episode, we talk about…

  • Exploratory drain and clean technique
  • Great ways to get your foot in the door with a customer
  • How to build trust with a customer
  • The psychology behind breaking the credit card threshold
  • Purpose of the consultation fee
  • Climbing the value ladder

Links to resources:

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com

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Contractor Growth NetworkBy Logan Shinholser

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