In this day and age of digital and tech, more startups are gearing toward offering services in the field of SaaS, telco, financial services, education- popularly known as B2B companies. In a marketing world that talks a lot more about B2C or Business to Consumer, this episode with Monique de Maio highlights business to business deals. She discusses how companies can benefit from branding, positioning, and messaging to lead generation and content development. Tune in to Marketing Speak for some valuable marketing insight that might help you land your next client. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/270.