In this episode, Monica Allen shares her personal journey of hiring, learning, and preparing for the final quarter of the year. With the fourth quarter officially here, it's time to assess your progress, rethink your marketing strategy, and finish strong. Monica gives a behind-the-scenes look at how she's navigating both business growth and academic growth, all while planning a holiday marketing strategy designed to convert. If you've been putting off the planning, this is your nudge to take action now...not later.

Episode Quote: You can’t build a reputation on what you’re going to do. ~Henry Ford

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What you will learn in this episode:

• Three questions to ask as you begin the 4th quarter

• How to craft a holiday marketing plan that actually works

• How to reward loyal customers and attract new ones

• How to reduce customer decision fatigue and boost conversions

• How to prepare your business now to set the tone for next year