Beyond a memorable tagline or logo, an excellent branding strategy improves a reputation and increases a company's value. Think of companies like McDonald's, Apple, and Volkswagen. Their secret to longevity is keeping their brand remarkable in the marketplace. My guest today, Sasha Strauss has a distinct and direct approach to how brands must be constructed and communicated with. It's the foundation for his brand strategy firm, Innovation Protocol (IP). Sasha teaches from 25 years in brand strategy, having defined brands for leading corporations, philanthropies, faiths, and academic institutions worldwide. So if you're curious about how to create a promising branding strategy, don't miss out on today's Marketing Speak! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/272.