Having your blog found by a big publishing company and being offered a book deal is a bit like being discovered by a fancy Hollywood producer to be the next big movie star.

It doesn't happen very often.

It did, however, happen to today's podcast guest, Srini Rao.

Srini didn't consider himself a good writer but by developing a daily writing practice and committing to it over time, his writing started to measure up to his quality of thinking, and that got him noticed by Penguin Portfolio.

He now has a two-book contract and some awesome tips to share about working with publishers and how to stand out in a noisy, noisy world.

Listen in to learn about Srini's story and about how to create and leverage your book and how being unmistakable is your biggest strength.

What you'll learn in this podcast:

• How Srini Rao turned his blog into a two-part book deal
• Why you don't have to be a good writer, at first
• The difference between self-publishing and working with a big publishing house
• How to use your book to leverage a path to speaking engagements
• What the timeline of a traditional book contract looks like
• Ways to promote your book as you write it

Key resources:

• Unmistakable Creative
• How to Reclaim Your Happiness with Raj Raghunathan
• How to Write, Publish and Sell Your Fiction Book From Scratch

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