Today, I'm joined by Bryan Myers, president & CEO of [solidcore].

Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion.

In this episode, we discuss the company's roadmap and the evolution of boutique fitness.

We also cover:

• Targeting underserved markets • Innovating the reformer-based workout • Building an accessible yet challenging brand

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Website: https://www.solidcore.co IG: https://www.instagram.com/solidcore Bryan's IG: https://www.instagram.com/bmysofly

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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (01:49) [solidcore] Overview & L Catterton Investment (08:12) Expansion Strategy & Market Focus (13:16) Core Product Evolution (20:49) Community Building & Brand Differentiation (26:13) Premium Boutique Fitness Industry Context (31:35) Leadership Philosophy & Future Vision (36:36) Conclusion